Gin World is honored to have the massive knowledge base that is Aaron Knoll of The Gin is In here at Gin Week Saint Louis!
The Gin Renaissance: Flavors Decoded — As new gins are seemingly introduced daily, there exists a disconnect between consumers, distillers and bartenders on the terms we have to describe the many categories of gin. Most of the terms industry uses to describe gin are process-centric while most gin drinkers’ perceptions are taste-centric. Learn one approach for coding gin flavor, through a fun hands on tasting & category education.
Founded in 2009, theginisin.com is the largest gin site of its kind, that is, devoted entirely to one category of spirit.
The site is the work of Aaron Knoll, a gin historian and critic, occasional consultant and full time gin fan. He’s written two books and numerous articles on the topic.